Is New Enough legit?

[Saki.Girl]

Originally Posted by CycleDude

Well, I got my wife's jacket last night. Check it out here...

http://www.kawasakimotorcycle.org/fo...ml#post1050942

sweet jacket you got her


ya i have bout all my gear from new enough they rock

sample of what i have bought ,
helmets, leather pants 4 sets, leather jackets 3, mesh 2 textile 3 boots 4 pairs and i am a happy camper all the way

[98ninja98]

Yeah thats a great looking jacket you got her.

[AngelsNeverLose]

i just ordered from newenough! cant wait to get my new helmet! EXO 400!

[dropdfocus]

I've gotten close-out deals on Teknic side bags ($50.00) and a Joe Rocket - Lightspeed textile jacket ($78.00) from them and I've never been anything but pleased with them. I may also pick up another Icon helmet from them just because it's on close-out price as well.

[CycleDude]

Originally Posted by Saki.Girl

sweet jacket you got her


ya i have bout all my gear from new enough they rock

sample of what i have bought ,
helmets, leather pants 4 sets, leather jackets 3, mesh 2 textile 3 boots 4 pairs and i am a happy camper all the way

Thanks Ang. Nothin makes a girl look hot as fast as motorcycle gear. Still tryin to get her into some chaps...

[KZBob]

Your local bike shops are bound by MOST manufacturers and distributors to an agreement of not advertising items more than 10% off of MSRP.
Now, if the item is a discontinued product or a closeout, thats an entirely different story, because then they really don't care.
Otherwise the manufacturer worries that online stores selling the product for no profit actually devalue the product.
Good example: Yoshimura
Yosh gives HUGE discounts for giant stocking orders, and was at a point where certain online sellers were selling their pipes for alot less online than dealers could even buy them for.
The result?
Dealers stopped selling Yoshimura products.
Yosh's sales declined rapidly. Now they have the dealer agreement of the not advertising less than 10% off to level the playing field.


Kind of funny thing as a side note, the majority of the items you see online are , ya ready?, RETAIL price. Most of the time you can get a deal by going down to your local shop and establishing a good rep with em.

[VN2000D6F]

It appears that a law has been passed in the good'ol USA that allows manufactures to set retail prices and force the retailers to adhere to those prices or loose their rights to sell the manufacturers product
Nice Huh.
The era of good deals is drawing to a close.

[KZBob]

There's good and bad to it really.

The bad is you might have to wait until an item is on closeout to get a smokin deal, which isnt really bad because MOST of the time, like riding gear, its just the color scheme thats changed.

The good thing is, for example, the OEM's have done it for years on actual bikes. All bike shops pay the same for the bikes they sell, otherwise the bigger "corporate" shops would put your local Mom and Pop Shops out of business in a heartbeat.

Now don't get me wrong, when a shop signs a manufacturer agreement, its limiting them to ADVERTISING at 10% off, not actually limiting to what the dealer really sells it for.

Hence going down to your local shop and establishing a good rep with em works in your favor.

I shake my head all the time at some of my own buds that buy from some places online, when I could have gotten them a better price if they would have just called.

[Dethbed]

Well I wish I would have known they were so good before I ordered my new Icon helmet. I thought with a name like "New-Enough" I thought man I'm just gonna stay away. DennisKirk.com gave me a pretty good deal though.

[DammitMike]

I love new enough! The site came highly recommended from some friends and they were definitly right. Picked up an awesome $300 leather power trip jacket for $99!!!

Also their "free shipping allowance" is awesome.

[CycleDude]

I just got a Joe Rocket jacket for my daughter. It was a blowout for $20. It's an adult small, so it's too big for her now, but for $20 I'll wait for her to grow, than pass it down to my son!

[CycleDude]

Originally Posted by CycleDude

Well, I got my wife's jacket last night. Check it out here...

http://www.kawasakimotorcycle.org/fo...ml#post1050942

UPDATE: I think I just stole my wife's jacket.

I've always worn leather and it's almost 80 here today. I put on the mesh jacket and I swear I felt like I was riding naked, the air flow was so good!

Looks like I'll have to get her another one....... Oh well,

[DammitMike]

Originally Posted by CycleDude

I just got a Joe Rocket jacket for my daughter. It was a blowout for $20. It's an adult small, so it's too big for her now, but for $20 I'll wait for her to grow, than pass it down to my son!

Holy crap, this was on new enough? I should have added one to my order (I rock size small ) link to it?

[Nate]

I bought a pair of Joe Rocket Alter Ego pants from New Enough earlier this year and a Cortech tailbag earlier this month. In both cases these items were not closeouts/discontinued and while I found each item a few pennies cheaper elsewhere, both orders had free shipping and no sales tax. I'm a happy customer.

[dinoSnake]

Originally Posted by Saleenguy

I have made many many purchases fron New enough over the years.
I have always had great service, and prompt shipping.
Their prices rock, and i am a loyal, satisfied customer.

I cannot see how it is illegal for a store to sell something at a price they choose.If i buy 1,000 widgets, and choose to then sell them at only a 25% mark up, thats my choice, as I bought them legally.

It is not legal.

A retailer is free to choose any price to retail an item for, as guaranteed by the Sherman Act. A manufacturer that requires or forces a retailer to sell an item for a certain price is in violation of the Act, and a state's DA will react accordingly (and VERY harshly). The difference is MAP - Minimum Advertised Price. A manufacturer IS free to set a MAP requirement for its retails - no retailer can advertise a product below price "X".

The manufacturers (usually) enforce this with Co-op ad assistance: when a retailer wants to advertise a product, most companies are willing to chip in a portion of the ad cost in light of their products being promoted to the public. This is "cooperative" ad funding. For some manufacturers it can be 10% to 15% of yearly purchases - that is, the manufacturer will compute a retailer's calendar year's worth of purchases and be willing to budget 10% to 15% of this figure to go back to the retail to fund advertising.

The exact figure is calculated as follows:


sales (yearly or quarterly, up to manufacturer) * coop percentage (may be many percentage levels coupled to retail sales levels) = Cfunds

Cfunds * adjustment calculation based upon media method used for promotion (optional - some manufacturers give certain levels of reimbursement based upon ad media chosen) = Mfunds

Mfunds * percentage of ad space actually used to promote specific manufacturer's products = Actual funds reimbursed


It can be a pretty large sum for a retailer doing good sales volume, a decent amount of advertising and using the "right" media.

To keep dealers "in line" the manufacturer holds the MAP over the retailer's head - "You will get your Co-op funds but ONLY if you advertise ALL our goods at no lower than MAP prices". In this scenario the retailer is indeed free to advertise the goods at any price they wish, including below MAP...but if they do indeed price below MAP, the retailer must pay the entire ad cost out of their own pocket. With a good ad campaign running $5,000 or even more you can see why retailers hope to get the financial assistance from the manufacturers, so the retailers play ball.

Some manufacturers leave MAP as a "stand alone" agreement that only impacts the Co-Op advertising system – that is, if the retailer violates MAP then they only lose the Co-Op funding. However, many more manufacturers write the MAP stipulations into the dealership agreement: you cannot violate MAP. Now, when a manufacturer does that and then later enforces that rule, they face the risk of violating the Sherman Act and getting into serious legal trouble. Instead, when a retailer violates MAP or a "minimum retail price" that the manufacturer wishes its products to be sold, the manufacturer looks for other "problems" that it can peg the dealer for and use as an excuse to use to cancel the dealership agreement. This is a "sneak" tactic because a "minimum retail price" is a "wink-wink" gentleman's agreement, because a strict "minimum retail price" DOES violate the Sherman Act and WILL create huge legal headaches – so the manufacturer comes up with other, well, excuses to cancel the dealer which leaves the dealer no legal recourse because they have no defense against a trumped-up "charge".

And now you know how the manufacturer's nice (because they are helping fund ads) yet sometimes very sneaky (because they use it to control retailers, to the best of their ability) Co-Op funding / MAP systems work.