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Slow Guy on a Fast Bike
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25,224 Posts
We have a "May is motorcycle month" awareness campaign put on by ICBC (our govt insurance agancy). they have posters, ads on tv, and put awareness warnings up on those big led highway traffic signs......but I like this Brit ad for sure.
 

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TV Guru
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11,779 Posts
Here's the "making of" feature:

YouTube - THINK BIKER Making Of

I was very surprised to see the signs were, in fact, real and not just added in digitally. That must have been really tough to hold up on a bike.

It also turns out, the people's names were real.

Very cool ad.
 

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20,606 Posts
i hadn't seen that before, but they've had ads on the radio where people introduce themselves, say what they ride and why they ride it; and what route they take into work, then they ask you to look out for them.
It's a very cool idea.

those neon signs look good too!
 

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20,606 Posts
can't get youtube, but if it's the one i'm thinking of, (bike crashing into the side of car pulling out) it's very effective!
no. it's a new one, with riders riding with big neon signs attached to their bikes.

i thought the bike crashing into the side of the car one was a bit rubbish TBH.
 

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'06 V2K, Baby!
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2,325 Posts
I posted a link to it on my facebook page. Good reminder for my family & friends. I'd encourage you all to do the same.
 
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