We have a "May is motorcycle month" awareness campaign put on by ICBC (our govt insurance agancy). they have posters, ads on tv, and put awareness warnings up on those big led highway traffic signs......but I like this Brit ad for sure.
i hadn't seen that before, but they've had ads on the radio where people introduce themselves, say what they ride and why they ride it; and what route they take into work, then they ask you to look out for them.
It's a very cool idea.
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